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Building a team of Whatsapp customer support specialists

By | 2022-03-08T08:06:15+01:00 September 28th, 2020|Digital Customer Service|

More and more companies have started delivering Whatsapp customer support, especially during this 2020 upheavals. So can you optimize such conversation in a profitable way? How to ensure excellent customer experiences? Check it out in this case study I have prepared for you. […]

Critical focussed skills that are on the rise

By | 2025-11-26T17:05:36+01:00 November 26th, 2025|Social Customer Service|

“Half the work is done behind the scenes.” My music teacher used to say it to stress the importance of the preparation in order to offer a great performance. And he was so right! In fact many years later, such a mantra is valid for Digital Customer Service managers and teams because developing focussed skills [...]

How to show caring and proactivity to your customers

By | 2025-10-22T16:52:29+02:00 October 22nd, 2025|Social Customer Service, Digital Customer Service|

A few weeks back a client asked me: “Paolo, where do you take so much inspiration from to create fresh, weekly content?” So I went: “firstly working with my client companies, mainly big ones. Then from my personal customer experiences, whenever I need to ask for support or information”. And I happen to do that [...]

Incident or crisis: are you ready to face them?

By | 2025-07-02T09:10:56+02:00 July 1st, 2025|Social Customer Service, Digital Customer Service|

Some things may be predictable, others definitely not. However, in both scenarios you’ve got to be ready to take action timely and effectively because today every company is publicly exposed. Therefore any organization may be under customers’ attack in case of a massive disruption affecting a large number of people – at the same time. [...]

Are you building up customer culture bonds?

By | 2025-02-25T17:22:29+01:00 February 25th, 2025|Digital Customer Service|

Even if it’s not in your DNA, you need to become both a good marketer and negotiator. In fact as a Customer Service Manager, mastering such skills is not less important than excelling with digital ones. Especially if you want to build effective cross-department customer culture bonds within your organization. Here are ‘two moments of [...]

Are your digital conversations flows shining?

By | 2024-12-13T11:23:49+01:00 December 11th, 2024|Digital Customer Service|

“I’ve contacted the support team over Whatsapp but it was just a waste of time! I’m not giving it a chance again” said a ranting customer. Well, if it happens, you’d better find the root cause and fix it as soon as you can. Otherwise you’ll have to deal with a rising number of similar [...]

Digital channels are not for everyone

By | 2024-11-27T17:47:14+01:00 November 27th, 2024|Digital Customer Service|

99% of us have a natural predisposition towards some activity or knowledge. Nevertheless, if you want to become really smart, you need to study and practice day by day. And when it comes to delivering customer support, digital channels are definitely not for everybody! In fact even seasoned customer service agents need to learn ad [...]

3 AI and Customer Culture lessons learnt

By | 2024-11-13T09:09:52+01:00 November 12th, 2024|Digital Customer Service|

On October 31st 2024 I’ve celebrated my first 10 years as a Digital Customer Service & Culture consultant, trainer and speaker. I can’t believe it’s already been so long! Over this journey I’ve had numerous experiences with client companies, helping them optimize various business areas. Since in the last 3 years I’ve worked a lot [...]

Why contextualizing conversations is key

By | 2024-10-08T06:49:40+02:00 October 8th, 2024|Digital Customer Service|

Picture your average working day: I bet that you handle dozens of interactions through a vast array of channels. Regardless of they are with external or internal customers, make sure that your interlocutors are aware of the scenario and actions (taken or to be). Otherwise both of you will have doubled efforts and interactions! That’s [...]

Balancing AI and human interactions

By | 2024-01-31T09:01:09+01:00 January 31st, 2024|Digital Customer Service|

We’re in the midst of a revolution but most people still don’t know what direction to take. That’s my answer whenever I got asked about the spread of artificial intelligence in customer service. Briefly speaking, my take is the result of many conversations that I’ve had these past few months with customer service directors and [...]