{"id":21658,"date":"2020-04-18T11:11:20","date_gmt":"2020-04-18T09:11:20","guid":{"rendered":"https:\/\/customerserviceculture.com\/?page_id=21658"},"modified":"2023-11-23T10:01:10","modified_gmt":"2023-11-23T09:01:10","slug":"resources","status":"publish","type":"page","link":"https:\/\/customerserviceculture.com\/en\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"<p><span><a href=\"https:\/\/amzn.to\/3MX8VAq\" rel=\"\"><img decoding=\"async\" alt=\"Copertina libro\" data-id=\"35946\" width=\"533\" data-init-width=\"5000\" height=\"426\" data-init-height=\"4000\" title=\"Mockup-3\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2023\/11\/Mockup-3.png\" data-width=\"533\" data-height=\"426\" data-link-wrap=\"1\" style=\"aspect-ratio: auto 5000 \/ 4000;\"><\/a><\/span><\/p>\n<p style=\"\"><strong>Why reading it<\/strong><\/p>\n<p style=\"\">1. <strong>This book<\/strong> is a pragmatic journey into <em>Digital Customer Service<\/em> and <em>Customer Culture<\/em> because both are essential to develop lasting relationships with the customer.2. I wrote it drawing from my experience having worked with businesses in various sectors and markets; with all the passion I have for my work.3. Case studies clearly show hurdles and challenges companies face and how some of them have successfully overcome them.The book is aimed at all managers aware that <strong>every single conversation<\/strong> makes the difference. Especially customer service, marketing and HR managers.<\/p>\n<p style=\"margin-top: 0px !important; padding-top: 0px !important;\"><span style=\"\"><span style=\"\">Ebook&nbsp;<\/span><\/span><\/p>\n<p><span><img loading=\"lazy\" decoding=\"async\" alt=\"DCS Personas\" style=\"padding-bottom: 10px !important;\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2020\/04\/DCS-Personas.png\" width=\"590\" height=\"710\" data-attachment-id=\"10518\" data-id=\"20542\" title=\"DCS Personas\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 19px;\"><span style=\"color: rgb(23, 151, 237);\">&nbsp; &nbsp; &nbsp; &nbsp;&#8216;Digital Customer Service Personas@ &#8211; the skill-set model for Digital&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/span><\/span><span style=\"font-size: 19px;\"><span style=\"color: rgb(23, 151, 237);\">Customer Assistants&#8217;<\/span><\/span><span style=\"font-size: 19px;\"><span style=\"color: rgb(23, 151, 237);\">&nbsp;<\/span>will help you:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 19px;\">Learn about Digital Customer Service strategic and organizational facets<\/span><\/li>\n<li><span style=\"font-size: 19px;\">Identify necessary skills and competences to provide customers with outstanding digital support<\/span><\/li>\n<li><span style=\"font-size: 19px;\">Hire and train a Digital Customer Service team of specialists (don&#8217;t call them agents anymore!)<\/span><\/li>\n<\/ul>\n<p>                    <span style=\"font-size: 19px;\"><a href=\"https:\/\/beacon.by\/customerserviceculture\/digital-customer-service-personasc-english\">Download your FREE ebook here!<\/a><span><\/span><\/span><\/p>\n<p style=\"margin-top: 5px !important; padding-top: 10px !important;\"><span style=\"\"><span style=\"\">What readers say<\/span><\/span><\/p>\n<p>&#8220;Working in the same field I literally &#8216;devoured&#8217; Paolo&#8217;s book and I recommend it to all the companies that are considering integrating a social customer service strategy because it is a treasure trove of practical advice on how to best face this challenge, obtaining tangible results in terms acquisition and customer retention.<strong>&nbsp; &nbsp;Gabriele Antoniazzi<\/strong>&nbsp; &nbsp;CEO &amp; Founder Responsa&#8221;A great &nbsp;book by a customer service expert. The book is well written, and it guides the reader through the process that must be put in place for the transition to be effective. Any company that wants to start that revolution that social caring brings with it should not miss this book. &#8220;<strong><strong><\/strong><\/strong><strong><strong>Alessandro Pollini&nbsp;<\/strong><\/strong>Marketing Manager Chorally<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why reading it 1. This book is a pragmatic journey into Digital Customer Service and Customer Culture because both are essential to develop lasting relationships with the customer.2. I wrote it drawing from my experience having worked with businesses in various sectors and markets; with all the passion I have for my work.3. Case studies [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21658","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resources - Customer Service Culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customerserviceculture.com\/en\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resources - Customer Service Culture\" \/>\n<meta property=\"og:description\" content=\"Why reading it 1. 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