{"id":41657,"date":"2025-07-15T18:03:55","date_gmt":"2025-07-15T16:03:55","guid":{"rendered":"https:\/\/customerserviceculture.com\/?page_id=41657"},"modified":"2025-07-15T18:32:55","modified_gmt":"2025-07-15T16:32:55","slug":"measuring-customer-culture","status":"publish","type":"page","link":"https:\/\/customerserviceculture.com\/en\/measuring-customer-culture\/","title":{"rendered":"Measuring Customer Culture"},"content":{"rendered":"<p style=\"text-align: center;\">How widespread is customer culture in your company?<\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"Culture\" data-id=\"41532\" width=\"1044\" data-init-width=\"612\" height=\"620\" data-init-height=\"363\" title=\"Culture\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2025\/07\/Culture.webp\" data-width=\"1044\" data-height=\"620\" style=\"aspect-ratio: auto 612 \/ 363;\" mt-d=\"0\" ml-d=\"-8.636000000000024\"><\/span><\/p>\n<p style=\"text-align: center;\"><em><span>Credit Image: Unsplash.com<\/span><\/em><\/p>\n<p style=\"\">Whenever I ask this question, managers tend to respond in various ways.Some of them complain about poor Customer Culture, while others confirm encouraging evolution signals.In a nutshell, despite hyper-speed technological innovations, many companies admit that they are struggling to evolve in this strategic area.However, they all agree on one point: in an increasingly competitive landscape, they <strong>feel the urgency to spread Customer Culture<\/strong> across all departments.<\/p>\n<p style=\"text-align: center;\"><em><span>LinkedIn survey, May 2025 with over 100 respondent managers.<\/span><\/em><\/p>\n<p style=\"text-align: center;\">How to measure it effectively<\/p>\n<p>If you don&#8217;t know exactly where you are, you can&#8217;t reach your destination.That&#8217;s why, as first step in the <a href=\"https:\/\/customerserviceculture.com\/en\/customer-culture-academy\/\" target=\"_blank\" style=\"outline: none;\">Customer Culture Academy<\/a>, I help you measure the diffusion of Customer Culture within your organization. This targeted analysis allows you to:<\/p>\n<ol>\n<li>Obtain a clear overview of current strengths as well as areas of improvement.<\/li>\n<li>Proceed with the following steps, in a customized and pragmatic manner.<\/li>\n<\/ol>\n<p tve-droppable\"=\"\" \"=\"\">For more information about the Customer Culture Academy, fill out the form below.<\/p>\n<p><span style=\"\"><img decoding=\"async\" alt=\"Paolo Fabrizio white background\" data-id=\"36615\" width=\"518\" data-init-width=\"778\" height=\"561\" data-init-height=\"842\" title=\"Paolo Fabrizio white background\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2023\/12\/Paolo-Fabrizio-white-background.png\" data-width=\"518\" data-height=\"561\" style=\"aspect-ratio: auto 778 \/ 842;\" mt-d=\"0\" ml-d=\"-8.636000000000024\"><\/span><\/p>\n<h2 data-fontsize=\"39\" data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-lineheight=\"6\" style=\"font-size: 39px; line-height: 6px; text-align: center;\"><strong>What clients say<\/strong><\/h2>\n<p><span style=\"\"><img decoding=\"async\" alt=\"Darko Popovic\" data-id=\"35320\" width=\"85\" data-init-width=\"800\" height=\"85\" data-init-height=\"800\" title=\"Darko Popovic\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2023\/10\/Darko-Popovic.jpg\" data-width=\"85\" data-height=\"85\" style=\"aspect-ratio: auto 800 \/ 800;\" mt-d=\"-4.630599999999998\" ml-d=\"0\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"60513\" width=\"37\" data-init-width=\"37\" height=\"28\" data-init-height=\"28\" title=\"Quote_left marks\" loading=\"lazy\" src=\"\/\/customerserviceculture.com\/wp-content\/uploads\/tcb_content_templates\/testimonial\/images\/Quote_left-marks.png\" data-width=\"37\" data-height=\"28\" style=\"aspect-ratio: auto 37 \/ 28;\"><\/span><\/p>\n<p style=\"\">Paolo has been helping the Bank to our transform traditional Customer Service into Digital CX hub. I appreciate his innovative, professional and agile approach. His experience and open-minded approach may help any business to leverage their level of service.<\/p>\n<h4 data-fontsize=\"15\" data-lineheight=\"22\" style=\"\"><span style=\"\">Darko Popovic<\/span><\/h4>\n<h4 data-fontsize=\"15\" data-lineheight=\"22\" style=\"\"><span style=\"\">COO, Multitude Bank<\/span><\/h4>\n<p><span style=\"\"><img decoding=\"async\" alt=\"Salvatore D'onofrio\" data-id=\"41524\" width=\"85\" data-init-width=\"150\" height=\"85\" data-init-height=\"150\" title=\"1695483293089-150x150\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2025\/07\/1695483293089-150x150-1.jpg\" data-width=\"85\" data-height=\"85\" style=\"aspect-ratio: auto 150 \/ 150;\" mt-d=\"-4.630599999999998\" ml-d=\"0\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"60513\" width=\"37\" data-init-width=\"37\" height=\"28\" data-init-height=\"28\" title=\"Quote_left marks\" loading=\"lazy\" src=\"\/\/customerserviceculture.com\/wp-content\/uploads\/tcb_content_templates\/testimonial\/images\/Quote_left-marks.png\" data-width=\"37\" data-height=\"28\" style=\"aspect-ratio: auto 37 \/ 28;\"><\/span><\/p>\n<p style=\"\">Paolo has helped us improve our Digital Customer Service operations. Starting from a complete assessment of business, he has developed a training process for our agents and ad hoc sessions for our manager. Surely a path of great growth for all of our team.<\/p>\n<h4 style=\"\" data-fontsize=\"15\" data-lineheight=\"22\"><span style=\"\">Salvatore D&#8217;Onofrio Head of Voice of the Customer, ING<\/span><\/h4>\n<p><span style=\"\"><img decoding=\"async\" alt=\"Ruggero Carpentiere\" data-id=\"41528\" width=\"85\" data-init-width=\"150\" height=\"85\" data-init-height=\"150\" title=\"1675182928662-150x150\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2025\/07\/1675182928662-150x150-2.jpg\" data-width=\"85\" data-height=\"85\" style=\"aspect-ratio: auto 150 \/ 150;\" mt-d=\"-4.630599999999998\" ml-d=\"0\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"60513\" width=\"37\" data-init-width=\"37\" height=\"28\" data-init-height=\"28\" title=\"Quote_left marks\" loading=\"lazy\" src=\"\/\/customerserviceculture.com\/wp-content\/uploads\/tcb_content_templates\/testimonial\/images\/Quote_left-marks.png\" data-width=\"37\" data-height=\"28\" style=\"aspect-ratio: auto 37 \/ 28;\"><\/span><\/p>\n<p style=\"\">Paolo has combined strategic vision and great practical sense having extensively trained the Front Office team on soft, relational and communication skills. <\/p>\n<p style=\"\">It&#8217;s been an important moment of customer culture growth for our Customer Loyalty in Italy.<\/p>\n<h4 style=\"\" data-fontsize=\"15\" data-lineheight=\"22\"><span style=\"\">Ruggero Carpentiere Chief Customer Officer, Air Liquide<\/span><\/h4>\n<h2 data-fontsize=\"39\" data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-lineheight=\"6\" style=\"font-size: 39px; line-height: 6px; text-align: center;\"><strong>Selected client companies<\/strong><\/h2>\n<p><span><img decoding=\"async\" alt=\"alcuni clienti\" data-id=\"35714\" width=\"331\" data-init-width=\"2374\" height=\"53\" data-init-height=\"378\" title=\"alcuni clienti\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2023\/11\/alcuni-clienti.png\" data-width=\"331\" data-height=\"53\" style=\"aspect-ratio: auto 2374 \/ 378;\"><\/span><span style=\"\"><img decoding=\"async\" alt=\"Paolo Fabrizio\" data-id=\"35011\" width=\"78\" data-init-width=\"1708\" height=\"116\" data-init-height=\"2560\" title=\"Paolo Fabrizio\" loading=\"lazy\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2023\/09\/Linkedin-piccola-scaled.jpg\" data-width=\"78\" data-height=\"116\" style=\"aspect-ratio: auto 1708 \/ 2560;\" mt-d=\"-4.0057000000000045\" ml-d=\"0\"><\/span><\/p>\n<h2 data-fontsize=\"39\" data-inline-fontsize=\"true\" data-inline-lineheight=\"true\" data-lineheight=\"6\" style=\"font-size: 39px; line-height: 6px; text-align: center;\"><strong>Paolo Fabrizio&nbsp;<\/strong><\/h2>\n<p style=\"text-align: center;\"><strong>Digital Customer Service Advisor, Trainer, Speaker.<\/strong><\/p>\n<p style=\"text-align: center;\">Born and bred in Milan, Italy. In the 90s he took part in the startup of the first online insurance companies, following the customer&#8217;s entire life cycle. Since 2014, as consultant and trainer, he has been helping client companies harness digital customer service as a business driver. Founder of CustomerServiceCulture.com, content hub with over 300 blogs and podcasts and author of the book &#8216;The Power of Digital Conversations&#8217;. Paolo is also an international speaker engaging audiences with real case examples and his passionate energy. Lecturer at Universit\u00e0 Bicocca in Milan, Italy for Digital Customer Service topics (Master MADIM). Travel, music lover and rugby-addicted (because life is oval).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How widespread is customer culture in your company? Credit Image: Unsplash.com Whenever I ask this question, managers tend to respond in various ways.Some of them complain about poor Customer Culture, while others confirm encouraging evolution signals.In a nutshell, despite hyper-speed technological innovations, many companies admit that they are struggling to evolve in this strategic area.However, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41657","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring Customer Culture - Customer Service Culture<\/title>\n<meta name=\"description\" content=\"If you don&#039;t know where you are, you won&#039;t reach your destination. 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