{"id":25732,"date":"2021-06-16T08:29:36","date_gmt":"2021-06-16T06:29:36","guid":{"rendered":"https:\/\/customerserviceculture.com\/?p=25732"},"modified":"2021-06-16T18:14:19","modified_gmt":"2021-06-16T16:14:19","slug":"get-customer-service-involved-into-sales","status":"publish","type":"post","link":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/","title":{"rendered":"Get customer service involved into sales"},"content":{"rendered":"<p>A typical trait of an evolved customer service culture organization is building bridges between departments. In fact\u00a0they focus on enhancing internal communication to get aligned, since either commercial areas (sales, marketing) and support teams share a common business goal: building long lasting, <strong>profitable relationships<\/strong> with the customer. So let&#8217;s see how you may effectively get your customer service involved into sales.<!--more--><\/p>\n<h2><strong>Where customer service shall create sales opportunities<\/strong><\/h2>\n<p>Your customer support staff have interactions with prospects and customers on a daily basis over different channels (phone, email, social media, live chat, messaging). Such conversations are your golden nuggets because they cover either <em>objective<\/em> [O.] and <em>emotional<\/em> [E.] facets of the customer. For example:<\/p>\n<ul>\n<li>Product \/ service features [O.]<\/li>\n<li>Costs\u00a0 [O.]<\/li>\n<li>Support channels [O.]<\/li>\n<li>Time [E.]<\/li>\n<li>Efforts [E.]<\/li>\n<li>Ambitions [E.]<\/li>\n<\/ul>\n<p>Get inspiration from\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/3-frequent-approaches-to-digital-support\/\">3 common approaches<\/a><\/span> that brands have towards digital support.<\/p>\n<h2><strong>The winning formula<\/strong><\/h2>\n<p>If you want to enable your digital customer service team to convert sales, the mantra is definitely\u00a0<em>carpe diem &#8211; <\/em>and I&#8217;ll show you how to achieve that in the next lines. In fact during conversations there are &#8216;diamond moments&#8217;\ud83d\udc8e when customers express their <strong>desires<\/strong> and <strong>feelings. <\/strong>That&#8217;s just half of the deal though. The very art is detecting such moments in a timely fashion and linking them to when customers let you know that they are <strong>extremely satisfied<\/strong> with the service. Accordingly the winning formula is:<\/p>\n<blockquote><p>Detecting customer facets [Objective \/ Emotional]\u00a0 + acknowledging their super service satisfaction] = grabbing the sales moment [up \/ cross-selling].<\/p><\/blockquote>\n<h2><strong>Is your customer service involved into sales yet?<\/strong><\/h2>\n<p>If you&#8217;re already delivering or planning to do so, you&#8217;ll want to know how to turn your customer service into a business driver, alongside with sales and marketing departments. So let&#8217;s start <strong>our conversation<\/strong> now: just reply to\u00a0 this short interactive video with text, audio or video.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; border-radius: 24px;\" src=\"https:\/\/ask.customerserviceculture.com\/fdbazj2wk\" width=\"100%\" height=\"600px\"><\/iframe><\/p>\n<p>Have great conversations.<\/p>\n<p><span style=\"color: #999999;\"><em>Image credit: Unsplash.com<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A typical trait of an evolved customer service culture organization is building bridges between departments. In fact\u00a0they focus on enhancing internal communication to get aligned, since either commercial areas (sales, marketing) and support teams share a common business goal: building long lasting, profitable relationships with the customer. So let&#8217;s see how you may effectively get [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[808,796,809],"class_list":["post-25732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-customer-service","tag-customer-support","tag-online-conversations","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get customer service involved into sales - Customer Service Culture<\/title>\n<meta name=\"description\" content=\"Is your customer service involved into sales yet? Learn about the winining formula to help you turn you support team into a business driver.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get customer service involved into sales - Customer Service Culture\" \/>\n<meta property=\"og:description\" content=\"Is your customer service involved into sales yet? Learn about the winining formula to help you turn you support team into a business driver.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Service Culture\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T06:29:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T16:14:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/06\/customer-service-involved.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Fabrizio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Fabrizio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\"},\"author\":{\"name\":\"Paolo Fabrizio\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"headline\":\"Get customer service involved into sales\",\"datePublished\":\"2021-06-16T06:29:36+00:00\",\"dateModified\":\"2021-06-16T16:14:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\"},\"wordCount\":314,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/06\/customer-service-involved.png\",\"keywords\":[\"customer support\",\"online conversations\",\"sales\"],\"articleSection\":[\"Digital Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\",\"url\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\",\"name\":\"Get customer service involved into sales - Customer Service Culture\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/06\/customer-service-involved.png\",\"datePublished\":\"2021-06-16T06:29:36+00:00\",\"dateModified\":\"2021-06-16T16:14:19+00:00\",\"description\":\"Is your customer service involved into sales yet? 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