{"id":27466,"date":"2021-11-17T08:17:21","date_gmt":"2021-11-17T07:17:21","guid":{"rendered":"https:\/\/customerserviceculture.com\/?p=27466"},"modified":"2021-11-29T09:53:44","modified_gmt":"2021-11-29T08:53:44","slug":"how-to-use-social-media-to-help-and-sell","status":"publish","type":"post","link":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/","title":{"rendered":"How to use social media to help and sell"},"content":{"rendered":"<p>When I chose CustomerServiceCulture&#8217;s payoff &#8216;conversations that sell&#8217;, I was thinking about social media. Today this motto has become reality for those who have\u00a0<strong>leveraged interactions<\/strong> over Facebook, Twitter and Instagram with their customers. How did they make it? Overcoming the rope game between marketing and customer service about who shall own social media. Accordingly, they&#8217;ve developed a win-win <strong>cooperation<\/strong> based on a simple mantra: <em>help and sell<\/em>.<!--more--><\/p>\n<h2><strong>Social media conversations belong to nobody &#8211; but the customer<\/strong><\/h2>\n<p>It&#8217;s no secret that Marketing have started using social media way before customer support. In fact they&#8217;ve been the only keeper of social media conversations with customers for some years. Until customers started 4-5 years ago to interact with social media marketing content asking non-related questions to:<\/p>\n<ul>\n<li>Get some information about products, services, usage, options, etc.<\/li>\n<li>Complain about any occurred inconvenience<\/li>\n<li>Ask for support whenever they feel they need it because it&#8217;s easier and faster compared to making a phone call<\/li>\n<\/ul>\n<p>Such a game-changer has added pressure to brands and consequently created tensions between marketing and customer service: who should reply to customer&#8217;s queries over social media? In what cases? How? With which time frame? As I have many conversations with various organizations, I guarantee you that such questions are still an issue for some of them!<\/p>\n<h2><strong>Evolve your culture to help and sell over social media\u00a0<\/strong><\/h2>\n<p>Others instead, have taken a great leap forward <strong>taking clear decisions<\/strong> that have helped customer service and marketing departments focussing on their priorities and dramatically improve cooperations. Want to learn more about HOW they did it? Here are five picked reads for you:<\/p>\n<blockquote><p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/customerserviceculture.com\/en\/customer-service-3\/why-culture-is-hot-as-hell-in-customer-service\/\">1. Why culture is hot as hell in customer service<\/a><\/span> [article] &#8211; When it comes to developing a Digital Customer Service culture. I&#8217;ve observed\u00a0 frequent scenarios&#8230;<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/get-customer-service-involved-into-sales\/\">2. Get customer service involved into sales<\/a><\/span> [article] &#8211;\u00a0 A typical trait of an evolved customer service culture organization is building bridges between departments sharing a common business goal&#8230;<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/helping-out-customers-to-win-them-back-tomorrow\/\">3. Helping out customers to win them back tomorrow<\/a><\/span> [article] &#8211; It\u2019s easy to be cheering when customers do what we expect they do. What if though they suddenly decide to leave us?&#8230;<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bit.ly\/casestudySM-EN\">4. Get your support optimized over social media<\/a><\/span>&#8216; [case study] Learn about\u00a0main challenges that a company have faced dealing with growing volumes of social media conversations. Learn also about the solutions to optimize social interactions&#8230;<\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/bit.ly\/DCSP-EN\">5. The Digital Customer Service Personas\u00a9<\/a><\/span>\u00a0[skill-set model] discover the essential competencies, capabilities and knowledge to turn support agents into digital conversation specialists&#8230;<\/p><\/blockquote>\n<h2><strong>Your step further<\/strong><\/h2>\n<p>Are you just responding to your customers over social or leading the conversation? If you want to serve wonderful assists for your marketing \/ sales colleagues, embrace the help and sell mantra. Now let&#8217;s talk about <strong>your next goals<\/strong>: use this brief interactive video to start our private conversation.\u00a0\u2193<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; border-radius: 24px;\" src=\"https:\/\/ask.customerserviceculture.com\/fdbazj2wk\" width=\"100%\" height=\"600px\"><\/iframe><\/p>\n<p>Have great conversations.<\/p>\n<p><em><span style=\"color: #999999;\">I<\/span><\/em><em><span style=\"color: #999999;\">mage credit: Unsplash.com<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I chose CustomerServiceCulture&#8217;s payoff &#8216;conversations that sell&#8217;, I was thinking about social media. Today this motto has become reality for those who have\u00a0leveraged interactions over Facebook, Twitter and Instagram with their customers. How did they make it? Overcoming the rope game between marketing and customer service about who shall own social media. Accordingly, they&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[828,514,796,107],"class_list":["post-27466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-customer-service","tag-customers-service","tag-marketing","tag-online-conversations","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use social media to help and sell - Customer Service Culture<\/title>\n<meta name=\"description\" content=\"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use social media to help and sell - Customer Service Culture\" \/>\n<meta property=\"og:description\" content=\"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Service Culture\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-17T07:17:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-29T08:53:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Fabrizio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Fabrizio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\"},\"author\":{\"name\":\"Paolo Fabrizio\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"headline\":\"How to use social media to help and sell\",\"datePublished\":\"2021-11-17T07:17:21+00:00\",\"dateModified\":\"2021-11-29T08:53:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\"},\"wordCount\":480,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png\",\"keywords\":[\"customers service\",\"marketing\",\"online conversations\",\"social media\"],\"articleSection\":[\"Digital Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\",\"url\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\",\"name\":\"How to use social media to help and sell - Customer Service Culture\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png\",\"datePublished\":\"2021-11-17T07:17:21+00:00\",\"dateModified\":\"2021-11-29T08:53:44+00:00\",\"description\":\"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.\",\"breadcrumb\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage\",\"url\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png\",\"contentUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png\",\"width\":800,\"height\":400,\"caption\":\"help and sell\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/customerserviceculture.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use social media to help and sell\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/customerserviceculture.com\/#website\",\"url\":\"https:\/\/customerserviceculture.com\/\",\"name\":\"Customer Service Culture\",\"description\":\"Conversations that sell\",\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/customerserviceculture.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\",\"name\":\"Paolo Fabrizio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g\",\"caption\":\"Paolo Fabrizio\"},\"logo\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/\"},\"description\":\"Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, \u00e8 autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Universit\u00e0 Bicocca di Milano\",\"sameAs\":[\"http:\/\/socialmediascrum.com\",\"https:\/\/www.linkedin.com\/in\/paolosocialcustomerservice\/\"],\"url\":\"https:\/\/customerserviceculture.com\/en\/author\/paolo-fabrizio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use social media to help and sell - Customer Service Culture","description":"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/","og_locale":"en_US","og_type":"article","og_title":"How to use social media to help and sell - Customer Service Culture","og_description":"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.","og_url":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/","og_site_name":"Customer Service Culture","article_published_time":"2021-11-17T07:17:21+00:00","article_modified_time":"2021-11-29T08:53:44+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png","type":"image\/png"}],"author":"Paolo Fabrizio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paolo Fabrizio","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#article","isPartOf":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/"},"author":{"name":"Paolo Fabrizio","@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"headline":"How to use social media to help and sell","datePublished":"2021-11-17T07:17:21+00:00","dateModified":"2021-11-29T08:53:44+00:00","mainEntityOfPage":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/"},"wordCount":480,"commentCount":0,"publisher":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"image":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage"},"thumbnailUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png","keywords":["customers service","marketing","online conversations","social media"],"articleSection":["Digital Customer Service"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/","url":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/","name":"How to use social media to help and sell - Customer Service Culture","isPartOf":{"@id":"https:\/\/customerserviceculture.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage"},"image":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage"},"thumbnailUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png","datePublished":"2021-11-17T07:17:21+00:00","dateModified":"2021-11-29T08:53:44+00:00","description":"Social media conversations may be tricky if customer service and marketing play the rope game. Learn how to overcome it thanks to one mantra: help and sell.","breadcrumb":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#primaryimage","url":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png","contentUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2021\/11\/help-and-sell.png","width":800,"height":400,"caption":"help and sell"},{"@type":"BreadcrumbList","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-use-social-media-to-help-and-sell\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customerserviceculture.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to use social media to help and sell"}]},{"@type":"WebSite","@id":"https:\/\/customerserviceculture.com\/#website","url":"https:\/\/customerserviceculture.com\/","name":"Customer Service Culture","description":"Conversations that sell","publisher":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customerserviceculture.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45","name":"Paolo Fabrizio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g","caption":"Paolo Fabrizio"},"logo":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/"},"description":"Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, \u00e8 autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Universit\u00e0 Bicocca di Milano","sameAs":["http:\/\/socialmediascrum.com","https:\/\/www.linkedin.com\/in\/paolosocialcustomerservice\/"],"url":"https:\/\/customerserviceculture.com\/en\/author\/paolo-fabrizio\/"}]}},"_links":{"self":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/27466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/comments?post=27466"}],"version-history":[{"count":53,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/27466\/revisions"}],"predecessor-version":[{"id":27630,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/27466\/revisions\/27630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/media\/27504"}],"wp:attachment":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/media?parent=27466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/categories?post=27466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/tags?post=27466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}