{"id":30743,"date":"2022-07-20T16:59:45","date_gmt":"2022-07-20T14:59:45","guid":{"rendered":"https:\/\/customerserviceculture.com\/?p=30743"},"modified":"2022-10-24T15:19:55","modified_gmt":"2022-10-24T13:19:55","slug":"how-to-hire-your-digital-support-team","status":"publish","type":"post","link":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/","title":{"rendered":"How to hire your digital support team"},"content":{"rendered":"<p>Until recently, organizations have hired people based on what they did in the past. HR specialists analyzed C.V.s, then asked in job interviews: <em>&#8216;what&#8217;s your previous experience in this role?&#8217;<\/em> Today the game has changed, especially when you hire your digital support team because you build a <strong>brand new know-how<\/strong>. So, how can you choose the right people with ad hoc skills?<!--more--><\/p>\n<h2><strong>Consider digital skills per each channel&nbsp;<\/strong><\/h2>\n<p>First and foremost, be aware that every Digital Customer Support channel has different features. Therefore both the conversational approach and required skills vary accordingly. In a nutshell, be aware that there is no &#8216;one-skill-fits all&#8217; for social media, live chat, video chat or messaging. I have to specify it because still many companies tend to consider all digital channels as if they&#8217;re all the same, that&#8217;s wrong and the negative side-effect are:<\/p>\n<ul>\n<li>Poor \/ inconsistent customer experiences delivered over one or more digital channels<\/li>\n<li>Different tone of voice amongst support agents creating confusion &#8211; so that customers may wonder: &#8216;have I really talked to the same company yesterday and today?&#8217;<\/li>\n<li>Wrong pace on digital channels &#8211; the most frequent one is the mismatch between <a href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/when-live-chat-and-messaging-collide\/\">live chat and messaging<\/a> conversational approach.<\/li>\n<\/ul>\n<h2><strong>Job vacancies have not (fully) evolved yet&nbsp;<\/strong><\/h2>\n<p>As I read digital customer service specialists job ads on LinkedIn I notice that there&#8217;s still much confusion. In fact most of them are call centre agents job descriptions adapted to new digital support channels but they don&#8217;s mention specific conversational skills or customer engagement approach. As a result such job ads tend to attract many candidates, because thay don&#8217;t clearly mark the difference as for required roles \/ skills.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30775\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--150x150.png\" alt=\"hiring areas of improvement\" width=\"800\" height=\"448\" srcset=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--200x112.png 200w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--300x168.png 300w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--400x224.png 400w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--600x336.png 600w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--768x430.png 768w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--800x448.png 800w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--1024x573.png 1024w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--1200x672.png 1200w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement--1536x860.png 1536w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hiring-areas-of-improvement-.png 2358w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong>The hiring approach&nbsp;<\/strong><\/h2>\n<p>Now let&#8217;s get to the juice. Whether you need to hire internally (your organization) or externally, you need to adopt a different approach to the whole process. in fact, apart from considering previous experience in customer service you need to <strong>check, test and verify<\/strong> ad hoc digital competencies.<\/p>\n<ol>\n<li>How much candidates are aware of Digital Customer Service?<\/li>\n<li>What do they know about differences between each digital channels?<\/li>\n<li>What do they know about different skills compared to a support role with traditional channels (phone, email)?<\/li>\n<li>If candidates already work within your organization what motivation drives them towards this new role?<\/li>\n<li>If candidates come from other companies what did they learn and how did they experience providing Digital Customer Service?<\/li>\n<\/ol>\n<p>These are just few important questions to let you understand that when you hire a digital support team you have to take into account many factors. Thus, talking about specific skills, get to know them downloading my <strong>Digital Customer Service Personas\u00a9<\/strong> <a href=\"https:\/\/bit.ly\/DCSP-EN\">skill-set framework<\/a>.<\/p>\n<h2><strong>Deep dive into the process<\/strong><\/h2>\n<p>During these last years I helped many companies recruit and train digital conversations specialists. Therefore I know from first-hand experience how such a delicate path paves the way to new professional roles, thus new exciting career opportunities. That&#8217;s why I suggest to invest in a <strong>laser-focussed <\/strong>hiring process, instead of dealing with more expensive issues during your on-going digital customer service journey. My successful hiring process is based on motivational interviews, customer sentiment detection, and temporized tests that enable your organization build a framework that you can use also autonomously in the future, when your digital team will grow.<\/p>\n<blockquote><p>So if you need to build \/ hire your digital support team, I&#8217;ll be happy to tell you more about my method. <a href=\"https:\/\/customerserviceculture.com\/en\/about-me\/\">Just drop me a line<\/a>.<\/p><\/blockquote>\n<p>Have great conversations. <span class=\"cqiun4t2 khvhiq1o r5qsrrlp i5tg98hk iqx13udk przvwfww qiohso4h gfz4du6o r7fjleex nz2484kf svot0ezm dcnh1tix sxl192xd t3g6t33p\"><span class=\"\">\ud83d\udc4a<\/span><\/span><\/p>\n<p><em>Image credit: Unsplash.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until recently, organizations have hired people based on what they did in the past. HR specialists analyzed C.V.s, then asked in job interviews: &#8216;what&#8217;s your previous experience in this role?&#8217; Today the game has changed, especially when you hire your digital support team because you build a brand new know-how. So, how can you choose [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[871,859,761],"class_list":["post-30743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-customer-service","tag-digital-conversation-specialists","tag-skills","tag-team-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to hire your digital support team - Customer Service Culture<\/title>\n<meta name=\"description\" content=\"When you hire your digital support team you build a brand new know-how. That&#039;s why you&#039;d better invest in ad hoc skill selection process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to hire your digital support team - Customer Service Culture\" \/>\n<meta property=\"og:description\" content=\"When you hire your digital support team you build a brand new know-how. That&#039;s why you&#039;d better invest in ad hoc skill selection process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Service Culture\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T14:59:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-24T13:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Fabrizio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Fabrizio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\"},\"author\":{\"name\":\"Paolo Fabrizio\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"headline\":\"How to hire your digital support team\",\"datePublished\":\"2022-07-20T14:59:45+00:00\",\"dateModified\":\"2022-10-24T13:19:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\"},\"wordCount\":588,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png\",\"keywords\":[\"digital conversation specialists\",\"skills\",\"team\"],\"articleSection\":[\"Digital Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\",\"url\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\",\"name\":\"How to hire your digital support team - Customer Service Culture\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png\",\"datePublished\":\"2022-07-20T14:59:45+00:00\",\"dateModified\":\"2022-10-24T13:19:55+00:00\",\"description\":\"When you hire your digital support team you build a brand new know-how. That's why you'd better invest in ad hoc skill selection process.\",\"breadcrumb\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage\",\"url\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png\",\"contentUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png\",\"width\":800,\"height\":400,\"caption\":\"hire your digital support team\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/customerserviceculture.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to hire your digital support team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/customerserviceculture.com\/#website\",\"url\":\"https:\/\/customerserviceculture.com\/\",\"name\":\"Customer Service Culture\",\"description\":\"Conversations that sell\",\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/customerserviceculture.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\",\"name\":\"Paolo Fabrizio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g\",\"caption\":\"Paolo Fabrizio\"},\"logo\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/\"},\"description\":\"Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, \u00e8 autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Universit\u00e0 Bicocca di Milano\",\"sameAs\":[\"http:\/\/socialmediascrum.com\",\"https:\/\/www.linkedin.com\/in\/paolosocialcustomerservice\/\"],\"url\":\"https:\/\/customerserviceculture.com\/en\/author\/paolo-fabrizio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to hire your digital support team - Customer Service Culture","description":"When you hire your digital support team you build a brand new know-how. That's why you'd better invest in ad hoc skill selection process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/","og_locale":"en_US","og_type":"article","og_title":"How to hire your digital support team - Customer Service Culture","og_description":"When you hire your digital support team you build a brand new know-how. That's why you'd better invest in ad hoc skill selection process.","og_url":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/","og_site_name":"Customer Service Culture","article_published_time":"2022-07-20T14:59:45+00:00","article_modified_time":"2022-10-24T13:19:55+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png","type":"image\/png"}],"author":"Paolo Fabrizio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paolo Fabrizio","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#article","isPartOf":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/"},"author":{"name":"Paolo Fabrizio","@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"headline":"How to hire your digital support team","datePublished":"2022-07-20T14:59:45+00:00","dateModified":"2022-10-24T13:19:55+00:00","mainEntityOfPage":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/"},"wordCount":588,"commentCount":0,"publisher":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"image":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage"},"thumbnailUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png","keywords":["digital conversation specialists","skills","team"],"articleSection":["Digital Customer Service"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/","url":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/","name":"How to hire your digital support team - Customer Service Culture","isPartOf":{"@id":"https:\/\/customerserviceculture.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage"},"image":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage"},"thumbnailUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png","datePublished":"2022-07-20T14:59:45+00:00","dateModified":"2022-10-24T13:19:55+00:00","description":"When you hire your digital support team you build a brand new know-how. That's why you'd better invest in ad hoc skill selection process.","breadcrumb":{"@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#primaryimage","url":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png","contentUrl":"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2022\/07\/hire-your-digital-support-team.png","width":800,"height":400,"caption":"hire your digital support team"},{"@type":"BreadcrumbList","@id":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/how-to-hire-your-digital-support-team\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customerserviceculture.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to hire your digital support team"}]},{"@type":"WebSite","@id":"https:\/\/customerserviceculture.com\/#website","url":"https:\/\/customerserviceculture.com\/","name":"Customer Service Culture","description":"Conversations that sell","publisher":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customerserviceculture.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45","name":"Paolo Fabrizio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc29f8953cdfa1b693be242ccfc0723e?s=96&d=mm&r=g","caption":"Paolo Fabrizio"},"logo":{"@id":"https:\/\/customerserviceculture.com\/#\/schema\/person\/image\/"},"description":"Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, \u00e8 autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Universit\u00e0 Bicocca di Milano","sameAs":["http:\/\/socialmediascrum.com","https:\/\/www.linkedin.com\/in\/paolosocialcustomerservice\/"],"url":"https:\/\/customerserviceculture.com\/en\/author\/paolo-fabrizio\/"}]}},"_links":{"self":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/30743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/comments?post=30743"}],"version-history":[{"count":36,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/30743\/revisions"}],"predecessor-version":[{"id":31550,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/posts\/30743\/revisions\/31550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/media\/30771"}],"wp:attachment":[{"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/media?parent=30743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/categories?post=30743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerserviceculture.com\/en\/wp-json\/wp\/v2\/tags?post=30743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}