{"id":37943,"date":"2024-05-08T09:55:07","date_gmt":"2024-05-08T07:55:07","guid":{"rendered":"https:\/\/customerserviceculture.com\/?p=37943"},"modified":"2024-05-08T10:00:23","modified_gmt":"2024-05-08T08:00:23","slug":"ups-and-downs-digital-conversation","status":"publish","type":"post","link":"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/","title":{"rendered":"Ups and downs of a digital conversation"},"content":{"rendered":"<p>Every customer asking for support would love to enjoy smooth and happy experiences. Even though it&#8217;s not always rainbows and butterflies, there are some details that may leverage or kill the overall experience. Taking care of them will help you prevent delivering ups and downs during the digital conversation, unlike it happened in <strong>this live chat experience<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><strong>A live chat with hiccups<\/strong><\/h2>\n<p>As a Digital Customer Service consultant I regularly review conversations on behalf of my company clients. On top of that, many aficionados of this <a href=\"https:\/\/customerserviceculture.com\/en\/newsletter\/\">blog\/podcast<\/a> tell me about their customer experiences, especially when they are extremely positive or negative. It&#8217;s the case of this <strong>bittersweet<\/strong> conversations over <strong>live chat<\/strong>, the &#8216;fast &amp; furious&#8217; channel in terms of interactions pace. Have a read below.\ud83d\udc47<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37967\" src=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience.png\" alt=\"A live chat experience\" width=\"801\" height=\"459\" srcset=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-200x115.png 200w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-300x172.png 300w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-400x229.png 400w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-600x344.png 600w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-768x440.png 768w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-800x459.png 800w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-1024x587.png 1024w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-1200x688.png 1200w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience-1536x881.png 1536w, https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/A-live-chat-experience.png 2208w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/p>\n<h2><strong>Lessons learned<\/strong><\/h2>\n<p>The welcoming part of the chat handled by the bot was easy and smooth. Then, when the human agent handled the second part of the conversation she did two things in one interaction:<\/p>\n<ol>\n<li><strong>Reassured<\/strong> the customer he\/she is aware of the contact reason that the customer had already expressed.<\/li>\n<li><strong>Asked the customer to wait<\/strong> to get the information &#8211; which is good\u00a0 and necessary over the live chat. However by saying &#8220;<em>please wait for a few minutes<\/em>&#8221; was not a good choice, in fact the customer replied a bit impatiently. <span style=\"font-weight: 400;\">\ud83d\udd25<\/span><\/li>\n<\/ol>\n<ul>\n<li>Then, after 2 minutes the human agent came back providing the customer with information he had asked for. Nevertheless using a <em>standard, robotic, long-winded<\/em> <em>response<\/em>, not coherent with human customer&#8217;s expectations! <span class=\"x1c3i2sq x19la9d6 x1fc57z9 xexx8yu x19um543 x18d9i69 x1m6msm x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64\"><span class=\"\">\ud83e\udd16 <\/span><\/span><\/li>\n<li>Anyways the customer thanked for getting the information, so that human agent asked in a timely manner whether the customer needed further help. \u2705<\/li>\n<li>Paradoxically, things went worse <strong>after the end of the conversation<\/strong> when the bot asked for a feedback and then asking again the customer to justify his choice! That generated a post-conversation friction that should have been prevented. \ud83d\udca3<\/li>\n<\/ul>\n<h2><strong>Quality checks over digital conversations<\/strong><\/h2>\n<p>Whether your front line team is in-house or outsourced, carrying out quality checks over digital channels is essential to prevent customer experience ups and downs. Such an important task pairs with setting up ad hoc <strong>digital conversational KPIs<\/strong> to make sure that both <em>tone of voice<\/em> and <em>customer engagement<\/em> approaches are aligned one another.<\/p>\n<blockquote><p><a href=\"https:\/\/customerserviceculture.com\/en\/training\/\">So, have you up-skilled your customer service team yet?<\/a><\/p><\/blockquote>\n<p>Have great conversations.<\/p>\n<p><em>Credit image: Unsplash.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every customer asking for support would love to enjoy smooth and happy experiences. Even though it&#8217;s not always rainbows and butterflies, there are some details that may leverage or kill the overall experience. Taking care of them will help you prevent delivering ups and downs during the digital conversation, unlike it happened in this live [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":37962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[781,853,814],"class_list":["post-37943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-customer-service","tag-customer-experience-2","tag-digital-conversations","tag-live-chat-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ups and downs of a digital conversation - Customer Service Culture<\/title>\n<meta name=\"description\" content=\"Prevent delivering ups and downs during the human \/ chatbot assistance, unlike it happened in this live chat customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ups and downs of a digital conversation - Customer Service Culture\" \/>\n<meta property=\"og:description\" content=\"Prevent delivering ups and downs during the human \/ chatbot assistance, unlike it happened in this live chat customer experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer Service Culture\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-08T07:55:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-08T08:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/ups-and-downs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paolo Fabrizio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Fabrizio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\"},\"author\":{\"name\":\"Paolo Fabrizio\",\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"headline\":\"Ups and downs of a digital conversation\",\"datePublished\":\"2024-05-08T07:55:07+00:00\",\"dateModified\":\"2024-05-08T08:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/customerserviceculture.com\/#\/schema\/person\/cf6fce8fc34dc42008bd61ead2384c45\"},\"image\":{\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/customerserviceculture.com\/wp-content\/uploads\/2024\/05\/ups-and-downs.png\",\"keywords\":[\"customer experience\",\"digital conversations\",\"live chat\"],\"articleSection\":[\"Digital Customer Service\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\",\"url\":\"https:\/\/customerserviceculture.com\/en\/digital-customer-service\/ups-and-downs-digital-conversation\/\",\"name\":\"Ups and downs of a digital conversation - 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