A message to all CEO’s: #SocialMedia campaigns…
A message to all CEO's: #SocialMedia campaigns need 'objectives' http://t.co/iQCtLMupHU Paolo FABRIZIO (@Pfabr)April 25, 2013 Social media campaigns need 'objectives', warns Twitter executive | Marketing MagazineBruce Daisley: UK sales director at Twitter Brands must not view running social media campaigns as "exciting" and "cool", but rather as a marketing platform that needs clearly defined objectives, [...]