A message to all CEO’s: #SocialMedia campaigns need ‘objectives’ http://t.co/iQCtLMupHU
![Social media campaigns need 'objectives', warns Twitter executive | Marketing Magazine](https://resize.over-blog.com/170x170-ct.jpg?http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/620/?sUrl=offlinehbpl.hbpl.co.uk/news/OKM/402D244F-A0DF-7025-5C0F2C1BB3009E4C.jpg)
Social media campaigns need 'objectives', warns Twitter executive | Marketing Magazine
Bruce Daisley: UK sales director at Twitter Brands must not view running social media campaigns as “exciting” and “cool”, but rather as a marketing platform that needs clearly defined objectives, a leading Twitter executive has said.