Monthly Archives: Maggio 2013

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Why some #SocialCRM projects fail ?…

Why some #SocialCRM projects fail ? http://t.co/m07X0TwG8j Paolo FABRIZIO (@Pfabr)May 18, 2013 SugarCon speaker reveals 10 reasons why social CRM projects failTen reasons why social CRM projects fail, at a glance 1. Wrong culture 2. No compliance policy 3. No established goals 4. Lack of managerial support 5. Insufficient staffing 6. Unwilling to listen to [...]

By | 2013-05-18T18:01:02+02:00 Maggio 18th, 2013|SocialCRM|0 Comments

Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule

Amy's Bakery | Meltdown Analysis | Social Media TodayYelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media [...]

By | 2013-05-18T10:01:34+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments

5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

Facebook Cover Photo Call-to-Action Can Convert | Social Media TodayThe cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways [...]

By | 2013-05-18T10:00:29+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments