‘Reply buy’ : from e-commerce to #SocialCommerce http://t.co/DENYcvHzP3
Kelly Burnette: It's SOCIAL Commerce, not E-commerce… and yes, there is a difference!
Have you heard the term “in-stream purchase”? Have you ever done it? If you haven’t, you will and you’re going to! It’s true social commerce and it’s going to be big! Chris Teso, the CEO of Chirpify, describes the difference between “old” e-commerce and social commerce perfectly: “Social link sharing that eventually leads to a purchase is what we now often define social commerce as.
http://kellyburnetteciq.blogspot.com/2013/04/its-social-commerce-not-e-commerce-and.html?spref=tw
