How to Spread the Word Through Content Marketing http://t.co/e2FN7USlbs
How to Spread the Word Through Content Marketing
Content marketing, the creation of original written and visual materials used to generate leads, is becoming increasingly popular online–because it works. According to the Content Marketing Institute, 91 percent of B2B marketers and 86 percent of B2C marketers are employing the technique, and more than half of both groups plan to increase their efforts in 2013.
