By now nearly everyone recites the inbound marketing mantra, “Content is King,” but the phrase itself seems hollow for those without an SEO background. Every business needs a content marketing strategy, that much is clear; however, without a basic understanding of SEO, all that effort will go to waste.
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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