How do you measure and manage your social media marketing? Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.” So, how do you know what to measure to get the most out of your social media marketing for your business? Here’s what you need to measure […]
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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