Are you thinking of running a contest on Facebook? Have you run a contest and had little success with retaining fans past the award date? One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in […]
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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