Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media? 25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities. […]
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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