![Facebook Analytics | PTAT vs. Engagement | Social Media Today](https://resize.over-blog.com/170x170-ct.jpg?http://socialmediatoday.com/sites/socialmediatoday.com/files/imagepicker/101152/nike_golf_facebook_analytics_trend_1.png)
Facebook Analytics | PTAT vs. Engagement | Social Media Today
Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf’s Facebook Analytics as an example, we can clearly see how PTAT doesn’t correlate with engagement.