7 key market points: defining strategies rather than tactics. #SM http://t.co/K0qVFPOCFP
How to Evaluate a Market Strategy
Every firm has something that it calls a market strategy. Unfortunately, many market strategies are ineffective and almost guarantee failure. Market strategies that really work always have the following characteristics: 1. They are strategic rather than tactical. This sounds simple, but it’s a point that many people find confusing.