While consumers have wholeheartedly embraced social media, marketers are following their prospects and customers to these platforms reluctantly because they remain challenged to show ROI for their efforts. Despite this, marketers plan to increase their social media budgets and integration of their marketing efforts largely to use social media advertising.
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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