Andre Bourque Real Examples of Social Business Social media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their overall marketing strategies. Companies who do it exceptionally well have integrated these powerful new channels into customer service activities, as well.
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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