#SocialCustomers: engaged vs. not engaged followers’ habits http://t.co/tjps6vmC6M
How much is an engaged social customer worth?
Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes.