Your customers will judge your Brand and share it. BEWARE: it’s going to be #viral ! http://t.co/gjmQfDrF7L
Monsanto, Abercrombie & Fitch, and the Greatest New Threat to Your Brand: Your Customers
VideoAt the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does […]
