New Pinterest Features | Social Media TodayOver the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change [...]
Content Marketing Best Practices | Social Media TodayConnecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Y7L3X2mmfj4/solving-content-challenges-motivating-employees-and-other-content-tricks
Facebook Analytics | PTAT vs. Engagement | Social Media TodayEngagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/4pjxJEROqQg/facebook-analytics-ptat-doesn-t-correlate-engagement
How to use #SocialNetworks for personal branding http://t.co/H22QVNOkFL Paolo FABRIZIO (@Pfabr)May 19, 2013 10 Networks That Will Super-Charge Your Personal BrandLet's assume you want to be the number one wrestling blogger in the world. Or, you want to attract more clients to your marketing firm. Or land a new fancy job in public relations. Whatever [...]
#SocialMedia are meaningless without face-to-face visits http://t.co/W4fDoSxQDr Paolo FABRIZIO (@Pfabr)May 18, 2013 The Power of Personal Touch In The Social Media EraAre you hiding behind a computer all day Tweeting away, posting to Facebook, viewing YouTube videos, or pinning to Pinterest? Are you engaging with your prospects and customers on a daily basis and ensuring [...]
