Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media.
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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