The term “Social CRM” means many things to many people, and often not the same thing twice. One thing we can all agree on, is the acronym element – CRM stands for Customer Relationship Management. So what about it? How can social media support the professional relationships you maintain with your valued customers?
Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano
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