Amy's Bakery | Meltdown Analysis | Social Media TodayYelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media [...]
Facebook Cover Photo Call-to-Action Can Convert | Social Media TodayThe cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways [...]
WordPress eCommerce Best Practices | Social Media TodayBuilding and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. Wordpress is a great tool for e-commerce sites just starting out. But even small sites focusing on e-commerce should follow these simple [...]
The TweetDeck Fiasco | Social Media TodayEarlier this month, Tweetdeck ended support for Facebook feeds, becoming essentially nothing more than another Twitter client in an already overcrowded field, which doesn't make a whole lot of sense to start with. To make matters worse and even more bizarre, they pulled their apps from Android and iOS [...]
Social Media Promotion of Fashion Brands | Social Media TodayEven with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic [...]
