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Facebook Analytics | PTAT vs. Engagement | Social Media Today Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf’s Facebook Analytics as an example, we can clearly see how

Social Media Marketing with Google Plus | Social Media Today Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience. http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/U9IgHCnoSmw/promoting-content-google

Social Business Advice for Recent Graduates | Social Media Today Given that I actually looked forward to work every day for 30 years, and given that I never felt that I had to answer to anyone but myself I thought I’d share some tips for recent graduates. http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/kxa5kMeLdwc/five-career-tips-recent-graduates

Content Marketing from an Insider Perspective | Social Media Today Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success. http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Dj3_c5unvrg/inbound-marketing-salespersons-perspective

Google+ Redesign: This Week in Social Media | Social Media Examiner Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google+ Unveils

Amy's Bakery | Meltdown Analysis | Social Media Today Yelp may not be the go-to source for restaurant reviews. Why? Amy’s Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled

Facebook Cover Photo Call-to-Action Can Convert | Social Media Today The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include

Social Media Promotion of Fashion Brands | Social Media Today Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion

How to Network Using LinkedIn Groups | Social Media Examiner Are you a member of a LinkedIn Group? Do you spend time networking in LinkedIn Groups? LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business. With over 1.5 million LinkedIn

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than