5 elements of a winning Customer Culture path

Until a couple of years ago most companies underestimated Customer Culture (CC). Today the scenario is rapidly evolving: in fact CC has become a hot topic in some customer service conferences‘ agenda in 2026. Moreover, in the last two years I’ve been hired by smart companies to deliver a customized Customer Culture path for them. And thanks to such experiences, I’m going to share in this episode 5 key ingredients you’d better consider.

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Highlights

00:03 Intro episode #49
00:36 Customer Culture (CC) evolution: what’s changed?
02:31 Why CC awareness is rapidly rising
05:11 The question that smart questions ask themselves
06:03 Five winning ingredients of a Customer Culture path
06:29 1° measure – the very first step to spread CC
08:13 2° identify key topics that you need to strengthen
08:59 3° engage the right stakeholders (i.e. managers/departments)
10:27 4° design and deliver a customized path
11:59 5° actions / commitments at the end of the path!
13:47 💡 Check out the Customer Culture Academy (link below)
14:13 Ask directly: paolo@customerserviceculture.com
14:41 Subscribe to the podcast on Spotify, Apple Podcast or Amazon Music
15:03 Check out all services on CustomerServiceCulture.com
15:21 Closing remarks – have great conversations!

Hot links

Read: ‘The very first step to spread customer culture‘
Missed previous one? Listen to ‘are you an emotionally intelligent manager?‘
Check out my consulting and coaching services
Get your team up-skilled with customized training paths
To boost your next conference: 4 +1 customized keynote speeches
Read my book ‘The Power of Digital Conversations‘
Learn more about the Customer Culture Academy.
🎧 Subscribe to this podcast on Spotify, Amazon Music or Apple Podcast.

Over to you

To optimize your goal to spread Customer Culture across your organization, traditional training doesn’t work. You need instead a customized framework bringing aboard various managers/departments, then getting them engaged on focussed activities. And since I know that such innovative decisions take time, get information in advance to have a clear view of your potential outcomes.