Assumptions that silently kill customer experiences

Assumptions that silently kill customer experiences

Supposition, hypothesis and guess are synonyms of what may happen within a company. Picture this and let me know how it resonates: teams ‘A’ and ‘B’ have been assigned different tasks. Upon carrying out them, these teams will have to work together in a project. Suddenly – often too late – they realize a lack of information that will affect negatively times, efforts and costs. That’s how you may silently kill customer experiences.

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Highlights 

  • 00:47 Intro episode #51 
  • 01:11 The underlying issue many managers complain about
  • 02:19 Two symptoms that determine a weak internal communication 
  • 03:11  1. When just one part cares about it
  • 04:13 2. “I though you did it!”
  • 06:01 So many digital channels, yet poor internal communication: how come?
  • 06:55 Information overload and interferences: the perfect storm
  • 08:15 These assumption kill customer experiences – indeed in this case
  • 09:01 Lesson learnt: the high price of silence and mutual misalignment
  • 13:11  Drop your question here: paolo@customerserviceculture.com
  • 14:01 Subscribe to the podcast on Spotify, Apple Podcast or Amazon Music
  • 14:23 Check out all available services on CustomerServiceCulture.com
  • 15:15 💡 Check out the Customer Culture Academy (link below)
  • 15:31 Closing remarks – have great conversations!

Related links 

  1. Missed previous one? Listen to ‘set up your digital customer service priorities now
  2. Check out my consulting and coaching services
  3. Get your team up-skilled with customized training paths
  4. To boost your next conference: 4 +1 customized keynote speeches
  5. Read my book ‘The Power of Digital Conversations‘ 
  6. Learn more about the Customer Culture Academy.
  7. 🎧 Subscribe to this podcast on Spotify, Amazon Music or Apple Podcast.

Over to you

I’m 100% sure that you don’t want to kill customer experiences. Nevertheless, it may happen if only one team / person does not make all efforts to prevent it. And since internal communication is the ‘place’ where companies make it or break it, we can strengthen and optimize it together in Customer Culture Academy. 

👉 Just like these client companies successfully did.

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Image credit: Unsplash.com

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About Paolo Fabrizio

Digital Customer Service Consultant, Trainer, Author, Speaker. In the 90s he took part in the startup of the first online insurance company in Italy, following the customer's entire life cycle. Since 2013 as a consultant and trainer he has helped companies to exploit digital customer service as a business lever. Founder of CustomerServiceCulture.com, he is the author of thematic books at thematic conferences in Italy and abroad and lecturer at the Bicocca University of Milan.

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