How to match customer support and sales

Over the years there’s been much talk about breaking down the silos between customer service and sales operations. And I’ve attended several meetings where managers use to say “we should communicate better and cooperate more!” Then, this topic went out of main radars until last year. In fact in the last 12 months I’ve been helping a rising number of client companies match customer support and sales teams’ goals and skills.

Listen to the podcast

🎧 Subscribe on Spotify, Amazon Music or Apple Podcast.

Highlights

00:03 Intro episode #40
00:43 “We need to break down the silos” – do you still say it?
01:53 The sound of silence during the Gen AI hype
05:49 [case 1] Farewell to customer service team, hail to a new hybrid model
09:15 Focus on main goals, challenges and outcomes
11:51 [case 2] Closing the channel loop between customer support and sales
10:41 …Then suddenly a siren alarm breaks in!
16:13 Main goals, challenges and outcomes
17:47 Lessons learned from these two case studies
20:01 My passion working with forward looking companies
20:35 Tell me about your next goals: paolo@customerserviceculture.com
21:16 Subscribe to this podcast on Spotify, Apple Podcast or Amazon Music
21:27 Check out all available services on CustomerServiceCulture.com*
21:41 Spread Customer Culture across all department with the ‘CC Academy’*
21:57 Have great conversations!

Links*

Listen to previous episode: ‘the great AI and human agents alliance‘
Check out my Digital Customer Service consulting page
Get your customer service team up-skilled with customized training paths
Want to boost your next conference? Hire me as keynote speaker
Read my book ‘The Power of Digital Conversations‘
Learn about the Customer Culture Academy.
🎧 Subscribe on Spotify, Amazon Music or Apple Podcast.

What’s your next challenge?

As you have learned in this podcast episode, you may leverage both customer support and sales peculiarities with broader business outcomes breaking down traditional siloes.