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Paolo Fabrizio

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Paolo Fabrizio

About Paolo Fabrizio

Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano

Why PTAT Doesn’t Correlate with Engagement in Facebook Analytics

Facebook Analytics | PTAT vs. Engagement | Social Media TodayEngagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/4pjxJEROqQg/facebook-analytics-ptat-doesn-t-correlate-engagement

By | 2013-05-19T10:00:04+02:00 Maggio 19th, 2013|Non categorizzato|0 Comments
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How to use #SocialNetworks for personal branding…

How to use #SocialNetworks for personal branding http://t.co/H22QVNOkFL Paolo FABRIZIO (@Pfabr)May 19, 2013 10 Networks That Will Super-Charge Your Personal BrandLet's assume you want to be the number one wrestling blogger in the world. Or, you want to attract more clients to your marketing firm. Or land a new fancy job in public relations. Whatever [...]

By | 2013-05-19T00:22:03+02:00 Maggio 19th, 2013|SocialNetworks|0 Comments
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#SocialMedia are meaningless without face-to-face…

#SocialMedia are meaningless without face-to-face visits http://t.co/W4fDoSxQDr Paolo FABRIZIO (@Pfabr)May 18, 2013 The Power of Personal Touch In The Social Media EraAre you hiding behind a computer all day Tweeting away, posting to Facebook, viewing YouTube videos, or pinning to Pinterest? Are you engaging with your prospects and customers on a daily basis and ensuring [...]

By | 2013-05-18T23:32:07+02:00 Maggio 18th, 2013|SocialMedia|0 Comments
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Promoting Content with Google+

Social Media Marketing with Google Plus | Social Media TodayMany bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/U9IgHCnoSmw/promoting-content-google

By | 2013-05-18T21:00:00+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments
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5 Career Tips for Recent Graduates

Social Business Advice for Recent Graduates | Social Media TodayGiven that I actually looked forward to work every day for 30 years, and given that I never felt that I had to answer to anyone but myself I thought I’d share some tips for recent graduates.http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/kxa5kMeLdwc/five-career-tips-recent-graduates

By | 2013-05-18T20:00:00+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments
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