Paolo Fabrizio

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Paolo Fabrizio

About Paolo Fabrizio

Digital Customer Service Consultant, Trainer, Author, Speaker. Negli anni '90 partecipa alla startup della prima compagnia assicurativa online in Italia seguendo l'intero ciclo di vita del cliente. Dal 2013 come consulente e formatore aiuta le imprese a sfruttare il servizio clienti digitale come leva di business. Fondatore di CustomerServiceCulture.com, è autore di libri tematici e speaker a convegni in Italia e all'estero. Lecturer all'Università Bicocca di Milano

Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule

Amy's Bakery | Meltdown Analysis | Social Media TodayYelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media [...]

By | 2013-05-18T10:01:34+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments

5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts

Facebook Cover Photo Call-to-Action Can Convert | Social Media TodayThe cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways [...]

By | 2013-05-18T10:00:29+02:00 Maggio 18th, 2013|Non categorizzato|0 Comments