How to broaden your community and drive brand awareness #SMstrategy http://t.co/91qeiKDvsk Paolo FABRIZIO (@Pfabr)April 01, 2013 The Number 1 Thing Your Social Strategy Is Missing | Likeable Media – A Social Media and Word of Mouth Marketing Firm With the rise of social media in the marketing mix, brands and marketers alike have learned several

How ‘Social’ is my customer? What about my Company? #SocialCRM http://t.co/2GgjCgcjCZ Paolo FABRIZIO (@Pfabr)April 01, 2013 What does customer experience mean in social CRM? | My Social Customer I’ve seen many vendors and bloggers offering CRM tools for the companies, that really don’t meet the clients’ expectations. Either they are comprehensive platforms with enormous amount

Before taking actions set #SocialMedia goals http://t.co/7Eus3DpSps Paolo FABRIZIO (@Pfabr)April 01, 2013 Setting Social Media Goals That Get Results I’ve found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales!

Come scrivere #Tweet virali #SM http://t.co/E0TS07xAHW Paolo FABRIZIO (@Pfabr)April 01, 2013 Scrivere tweet virali che vengano retweettati numerose volte Abbiamo già visto quali sono le migliori tecniche per diventare popolari su Twitter, oggi invece ci preoccupiamo di capire come si scrivono Tweet virali di qualità che possano essere retwettati da più persone. Diciamocelo, non passeremmo

2013: is your Company ready for #SocialCustomerService ? http://t.co/leykzy6d5E Paolo FABRIZIO (@Pfabr)March 30, 2013 Social Customer Service on the Rise: Are You Taking Advantage? Social media has changed a lot in a very short amount of time. Customer service via social media channels was once an afterthought, but recently has soared to new levels. Mashable