When I chose CustomerServiceCulture’s payoff ‘conversations that sell’, I was thinking about social media. Today this motto has become reality for those who have leveraged interactions over Facebook, Twitter and Instagram with their customers. How did they make it? Overcoming the rope game between marketing and customer service about who shall own social media. Accordingly, they’ve [...]
A few weeks ago I’ve laser-focussed on what customer service managers need, to let their team master digital conversations. In fact social media, live chat, video chat and messaging apps are support channels with different engagement rules. Today, I’m closing the loop diving into main skill-gaps affecting digital customer service managers and how to bridge [...]
Last week I attended a customer service conference in Milan, back in real person. As many companies were represented, I’ve had the opportunity to listen and learn about their Digital Customer Service journey: main steps, achieved results and next goals ahead. Most of them have made great cultural and operational improvements in a short span [...]
As I’ve worked for many years in organizations before moving to consulting, I know how customer service managers put lot of energies into their job. They’re people and results oriented and also aware of organizations’ urgency to take take quick, brave decisions, in order to stay competitive. They won’t tell you though all what they need, [...]
Have you ever thought ‘it was so obvious, why in the world didn’t I realize it earlier?’ The fact is that sometimes things are clear, but we just don’t notice them because we’re focussed towards other directions. When it comes to delivering Digital Customer Service, chances are a similar situation takes place: underrating your support team’s [...]
