How to raise awareness on Customer Culture persuasively

“We need to convince them that customer experience is everybody’s job”. That’s what a client told me in our first conversation one month ago. Music to my ears! Then, after the excitement, it comes to deciding how to raise awareness on Customer Culture by optimizing company’s efforts and investments. And since I happen to receive similar requests quite often, I’m sharing some real case experiences in this new podcast episode.

Listen to podcast

🎧 Subscribe on Spotify, Amazon Music or Apple Podcast.

Highlights

00:43 Intro episode #55
01:11 Why many companies want to raise awareness on Customer Culture
02:31 Are your customers emotionally connected with you?
03:31 From reluctance to urgency: avoid this trap
05:11 Why changing mindsets requires effort…and takes time
08:33 How to let Customer Culture evolve in your organization [w/examples]
12:11 Why the first step matters
14:17 Take advantage of the ‘Customer Culture Academy’
14:55 Question? Hit me up: paolo@customerserviceculture.com
15:11 Subscribe to the podcast on Spotify, Apple Podcast or Amazon Music
15:53 💡Check out all available services on CustomerServiceCulture.com
16:27 Closing remarks – have great conversations.

Over to you

Smart organizations want to raise internal awareness on Customer Culture because they know that, poor or evolved it may be, it does influence business results.

Is spreading Customer Culture your next key challenge? Have you measured it your current level yet?