Size matters but Customer Culture even more

Size matters but Customer Culture even more

Before you may think anything after reading the title, I refer to ‘company size‘. In fact big ones are more structured and are usually more complex than small ones. The funny thing is that many managers belonging to one of these two groups tend to have a bias towards the other. And when it comes to considering Customer Culture even more. Listen to these 2 eye-opening case examples and let me know how they resonate to you.

Listen to podcast

🎧 Subscribe on Spotify, Amazon Music or Apple Podcast.

Highlights 

  • 00:29 Intro episode #57 
  • 01:11 5 entities: same industry  with different size…and culture
  • 02:09 The false myth looking at different entities (small to big and vice versa)
  • 04:11 Tricky vs. healthy approach to innovation  – what’s yours?
  • 06:13 An eye-opening case example: AI integrated into claims handling 
  • 07:51 Keep the emotional parts of the process human-to-human
  • 08:57 Set internal and external customers free from extra efforts
  • 10:27 Why (company) size matters but Customer Culture even more
  • 11:57 A small company with a great visionary management
  • 13:55 Check out the Customer Culture Academy (link below)
  • 14:41 Question? Hit me up: paolo@customerserviceculture.com
  • 15:07 Subscribe to the podcast on Spotify, Apple Podcast or Amazon Music
  • 15:11 💡Check out all available services on CustomerServiceCulture.com
  • 15:25 Closing remarks – have great conversations.

Related links 

  1. Missed previous one? Listen to ‘Using AI to enhance internal collaboration‘
  2. Related: Using AI during or after the conversation?
  3. Check out my consulting and coaching services
  4. Get your customer service team up-skilled with customized training paths
  5. Want to boost your next conference? 5 customized keynote speeches
  6. Read my book ‘The Power of Digital Conversations‘ 
  7. Learn more about the Customer Culture Academy.
  8. 🎧 Subscribe to this podcast on Spotify, Amazon Music or Apple Podcast.

Over to you

Regardless of the industry and size of the company you’re working in, keep the customer as the North Star of any department / business innovation. That’s the most effective approach to leverage AI into your service model.

👉 What’s your current Customer Culture level?

Image credit: Unsplash.com

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About Paolo Fabrizio

Digital Customer Service Consultant, Trainer, Author, Speaker. In the 90s he took part in the startup of the first online insurance company in Italy, following the customer's entire life cycle. Since 2013 as a consultant and trainer he has helped companies to exploit digital customer service as a business lever. Founder of CustomerServiceCulture.com, he is the author of thematic books at thematic conferences in Italy and abroad and lecturer at the Bicocca University of Milan.

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