Don’t worry, nobody’s got lost nor is missing. What I’m addressing instead is a positive signal because a rising number of companies have realized that they need customer-centric managers to foster and spread Customer Culture. Therefore they are actively looking for them internally, within the organization, or externally. Let’s focus on the latter scenario to [...]
“We need to convince them that customer experience is everybody’s job”. That’s what a client told me in our first conversation one month ago. Music to my ears! Then, after the excitement, it comes to deciding how to raise awareness on Customer Culture by optimizing company’s efforts and investments. And since I happen to receive [...]
“The night brings wisdom” – they say. True or false it be, when it comes to embarking on innovative journeys it takes way more than that. Picture a company saying they are customer-centric, but then act erratically: I bet you’ll easily spot one at least. Conversely, if you want to spread Customer Culture effectively you [...]
Even if it’s not in your DNA, you need to become both a good marketer and negotiator. In fact as a Customer Service Manager, mastering such skills is not less important than excelling with digital ones. Especially if you want to build effective cross-department customer culture bonds within your organization. Here are ‘two moments of [...]
Every company would like a crystal ball to know what clients love the most. In fact, even though some AI-powered platforms help detecting customer’s sentiment, it’s still pretty hard to predict towards which direction their demand is going to. Anyways, there are two things that you can do immediately to intercept customer’s signals – so [...]
