A message to all CEO’s: #SocialMedia campaigns need ‘objectives’ http://t.co/iQCtLMupHU Paolo FABRIZIO (@Pfabr)April 25, 2013 Social media campaigns need 'objectives', warns Twitter executive | Marketing Magazine Bruce Daisley: UK sales director at Twitter Brands must not view running social media campaigns as “exciting” and “cool”, but rather as a marketing platform that needs clearly defined

How to Improve Your Social Media Calls to Action | Social Media Examiner Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the

Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ http://t.co/vaWTKkt3ne Paolo FABRIZIO (@Pfabr)April 24, 2013 Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search results on Google+.

Perchè i #CEO devono diventare ‘Social’…(INFOGRAFICA) #SM http://t.co/Mub1V2inlr Paolo FABRIZIO (@Pfabr)April 24, 2013 The Social CEO: Why Execs Should Use Social Networks [Infographics] | Business 2 Community Popular Today in Social: All Popular Articles This infographic, courtesy of MBA Online, encourages CEOs to engage consumers via social media. Whichever social network makes the most sense

5 Social Media Management Tools You Should Consider | Social Media Examiner Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These