Paolo Fabrizio

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Paolo Fabrizio

About Paolo Fabrizio

Digital Customer Service Consultant, Trainer, Author, Speaker. In the 90s he took part in the startup of the first online insurance company in Italy, following the customer's entire life cycle. Since 2013 as a consultant and trainer he has helped companies to exploit digital customer service as a business lever. Founder of CustomerServiceCulture.com, he is the author of thematic books at thematic conferences in Italy and abroad and lecturer at the Bicocca University of Milan.

Be proactive to anticipate the customer

While speed is one of key ingredients in Digital Customer Service conversations, choosing the right words at the right time is paramount. From a support agents’ standpoint, that means being proactive in every single interaction to deliver superior experiences. So what are the mutual benefits when your front line team is able to anticipate the [...]

By | 2023-11-01T08:24:16+01:00 November 1st, 2023|Digital Customer Service|0 Comments

Treat everybody like regular customers

Last Thursday I was driving my car to visit two client companies in the north of Italy. Between these two meetings, I realized that I had enough time for a quick lunch, so I decided to park the car beside a small bar/restaurant. Then I got in. I tell you about this experience because it’s [...]

By | 2023-10-18T10:23:18+02:00 October 18th, 2023|Digital Customer Service|0 Comments

Channel inconsistency kills the experience

“Whenever I call them they’re pretty clear and helpful, but when I send them a Whatsapp message it’s a nightmare.” That’s a typical complaint that customer may share at dinner with family and friends, but also one of the most frequent pet peeves affecting many customer service managers. So why on earth such a channel [...]

By | 2023-10-04T19:18:20+02:00 October 4th, 2023|Digital Customer Service|0 Comments

Making the best of conversations

Every time customers ask for support, they have great emotional expectations before having any kind of interaction: entering a shop, calling or having a live chat with one of your agents. From a company’s standpoint instead the approach is usually a bit different: ‘how can I make the best of conversations to deliver great experiences [...]

By | 2023-09-20T08:33:47+02:00 September 19th, 2023|Digital Customer Service|0 Comments

How are you welcoming the customer?

Whenever we acquire a new customer it’s always such an exciting moment, that we can even feel the adrenaline pumping inside our body. I have a brutal question for you though: does the customer feel the same strong, positive emotions…or rather bitter-sweet ones? So, what are you doing to make the welcoming of the customer [...]

By | 2023-09-05T08:44:26+02:00 September 5th, 2023|Customer Experience|0 Comments