Facebook Analytics | PTAT vs. Engagement | Social Media Today Engagement has become a nearly universal social media KPI. However, Facebook’s infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf’s Facebook Analytics as an example, we can clearly see how PTAT doesn’t correlate with engagement.

How to use #SocialNetworks for personal branding http://t.co/H22QVNOkFL Paolo FABRIZIO (@Pfabr)May 19, 2013 10 Networks That Will Super-Charge Your Personal Brand Let’s assume you want to be the number one wrestling blogger in the world. Or, you want to attract more clients to your marketing firm. Or land a new fancy job in public relations.

#SocialMedia are meaningless without face-to-face visits http://t.co/W4fDoSxQDr Paolo FABRIZIO (@Pfabr)May 18, 2013 The Power of Personal Touch In The Social Media Era Are you hiding behind a computer all day Tweeting away, posting to Facebook, viewing YouTube videos, or pinning to Pinterest? Are you engaging with your prospects and customers on a daily basis and

Social Media Marketing with Google Plus | Social Media Today Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience. http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/U9IgHCnoSmw/promoting-content-google

Social Business Advice for Recent Graduates | Social Media Today Given that I actually looked forward to work every day for 30 years, and given that I never felt that I had to answer to anyone but myself I thought I’d share some tips for recent graduates. http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/kxa5kMeLdwc/five-career-tips-recent-graduates