Amy's Bakery | Meltdown Analysis | Social Media Today Yelp may not be the go-to source for restaurant reviews. Why? Amy’s Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social

Facebook Cover Photo Call-to-Action Can Convert | Social Media Today The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five

WordPress eCommerce Best Practices | Social Media Today Building and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. WordPress is a great tool for e-commerce sites just starting out. But even small sites focusing on e-commerce should follow these

The TweetDeck Fiasco | Social Media Today Earlier this month, Tweetdeck ended support for Facebook feeds, becoming essentially nothing more than another Twitter client in an already overcrowded field, which doesn’t make a whole lot of sense to start with. To make matters worse and even more bizarre, they pulled their apps from Android and

Social Media Promotion of Fashion Brands | Social Media Today Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek