I know that this title is pretty ambitious. Actually I did it on purpose because I want to set the record straight from the very beginning, stressing out two debated concepts: the first one is budget for customer service and the second one is frequency. Now, let’s join the dots if you really want to [...]
It may seem a paradox, but the rush towards digital support channels has been so fast that some companies are losing focus on the customer. In fact many organizations had (wrongly) expected that new support channels such as social media, live chat or messaging would instantly generate 5-star customer experiences. Today they feel disappointed because [...]
During a period of my life I used to hate Mondays because I considered my job as meaningless. Conversely today I look forward to starting off the week because I do love what I do, helping organizations as a consultant. These totally different sentiments also set apart winning organizations from laggards, based on their customer [...]
As in the last 24 months a growing number of companies have started delivering video chat support, most of them need now to fine-tune customer experiences. The reason why? It’s a brand new customer service channel for organizations, with relatively poor internal know-how to draw from. Accordingly, support agents need to be equipped with ad [...]
As more and more organizations and industries embrace Digital Customer Service, they become aware of a vast array of business opportunities. Some of them though, get stuck when facing the first difficulties questioning their whole journey (!). Main reason for that is that they lose sight on the bigger picture. Those instead who have enjoyed [...]
