Digital Customer Service is here to stay. That’s why getting both support managers and teams digitally up-skilled has become vital for any smart organization. Accordingly it’s not a matter of if, rather how to do it – meaning the approach that works best for you in terms of results. That’s why I’ve prepared an overview on

If you lead a customer service team, chances are you had to increase the number of digital support channels in the last 12/24 months. Maybe you’re even planning to launch a further one this year? As I’m sure that you’re aware of major implications when it comes to integrating them into your customer service environment, I

When I started my career as Digital Customer Service consultant I used to have few certitudes. One of them? I would have dealt just with customer support people (managers, team leaders, agents). Indeed I used to think that other departments would not understand benefits they could obtain leveraging digital conversations. 7 years on I’m happy to

If I asked you ‘who is the customer‘ what would you answer? Chances are you’d focus on an external entity, person or company, that purchase your products / services. There’s also another customer you’d better consider though within your organization: your colleague working in a different department. So whenever you’re providing support to colleagues, you’re delivering

When I chose CustomerServiceCulture’s payoff ‘conversations that sell’, I was thinking about social media. Today this motto has become reality for those who have leveraged interactions over Facebook, Twitter and Instagram with their customers. How did they make it? Overcoming the rope game between marketing and customer service about who shall own social media. Accordingly, they’ve