“We want to integrate digital channels into our customer service, but we don’t feel ready yet.” When I hear this sentence I try to understand the reasons that lead some brands to remain stuck in the starting blocks. I must say that in recent years I have heard many of them but that they’re actually

As Digital Customer Service is growing, front line staff’s skills necessarily need to be updated. It’s about letting them acquire specific competencies to optimize and harness conversations through digital channels (social media, live chat and messaging apps). To respond to this urgency felt by more and more companies, I wrote the e-book Digital Customer Service