Whenever we acquire a new customer it’s always such an exciting moment, that we can even feel the adrenaline pumping inside our body. I have a brutal question for you though: does the customer feel the same strong, positive emotions…or rather bitter-sweet ones? So, what are you doing to make the welcoming of the customer

While most companies maintain a strong focus on digital tools and platforms, many consumers keep complaining about poor conversations they have with them. The harsh truth is that many brands are convinced they are delivering sane experiences, whereas customers have a pretty different opinion. So why such a huge perception gap? Where is the bottleneck?

When I was a kid my mother used to tell me: ‘make sure to lock the window, otherwise air drafts will get in!’ While that message was pretty clear to me, I could not imagine that it would remain relevant until today as for customer relationships. In particular whenever a 2° level support is necessary,

Have you ever had to change your habits? I bet you know that it’s hard because you have to replace a routine thoughts and actions with new ones – with big, an extra effort. On top of that you won’t get super results overnight, so you’ll also need to be patient and disciplined. As customer

‘Can you please take this 5-minute survey?‘ or ‘have you considered our new [product/service] yet?’ I guess you’re pretty familiar with such incoming messages in your inbox. In fact there’s a rough battle for customer’s attention going on, with too many voices asking for customer’s most valuable assets: time and money. The good news is